Monday, August 3, 2009

When Ogilvy "tasted blood"

After just a few months in advertising, Ogilvy took the discipline in a whole new direction. A man walked into Ogilvy's London agency wanting to advertise the opening of his hotel. Since he had just $500 he was turned to the novice - Ogilvy. Ogilvy bought $500 worth of postcards and sent an invite to everybody he found in the local telephone directory. The hotel opened with a full house. "I had tasted blood", says Ogilvy in his Confessions. This is also where he came to know direct advertising, his "Secret Weapon" as he says in Ogilvy on Advertising.

like they tasted flesh

and tasted oil